OUR BUSINESS

We are not distributors. We are not a marketing company. We are not a promotions house. We are a partner who will expand your brand’s reach worldwide. WET exclusively distributes, markets and promotes action sport brands. By utilizing a scalable business model, developing and maintaining key strategic relationships and utilizing our strong, international retail distribution network we are able to take your brand global and maximise your market exposure. We achieve long term brand growth through a strategy of diversified retail penetration for your brand worldwide.

THE WET DIFFERENCE

Expanding worldwide can prove to be a very difficult task. Expansion requires dealing with several different distribution companies, each with their own definition of what makes for successful market penetration and key performance indicators.

Often brands turn to several different distributors as their channel to international markets, traditionally these distributions companies just deliver the brand’s products to retailers.

The brand is left on it’s own to market and promote in these new territories. They are forced to develop sponsorship relationships in areas they are often unfamiliar with. Brands are forced to overcome the technical aspect of language barriers that arise while dealing with different distribution companies, often times leading to miscommunication in the translation process.

We bridge these limitations creating an easier, more successful expansion into new international markets. We have an extremely strong global operations team comprised of motivated individuals from multi- cultural and diverse backgrounds. This allows us the ability to bridge cultural and language gaps. Our team is dedicated to creating tailor- made marketing and promotional solutions for their region, maximizing your marketing and promotional efforts.

UNIQUE APPROACH

A happy consumer is a loyal consumer and lifelong friend. Having multiple distributors, scattered throughout the world, leaves you with more work at the end of the day. We pride ourselves on having a rapid response to any query, attending to a matters personally and most importantly leaving you with a centralized contact for any questions you may have.

We actively get involved with brand’s marketing campaigns, advertisements, events and team sponsorships. From target specific publications and trade events to each and every corner of your industry, we develop region specific programs to fit your brand. After all, this is a lifestyle we are actively promoting (and living ourselves!)
We put a great amount of effort into sponsorships that fit your brand and regions. But we don’t just sponsor riders, we appoint them as active representatives for the brand. This results in a stronger bond between the rider and the brand, creating a team of brand ambassadors rather than just “riders”.

Invitational event sponsorships also comprise a great deal of our marketing strategy and goals. Organizing brand sponsored invitational events with ultimate crowd attendance is our aim. Well-known competitors, excellent marketing campaigns and lots of giveaways draw great numbers to the events. Growing the brand through increased exposure is critical.

Our agents have built great relationships with a wide range of retail outlets. We are already established in South Africa, United Kingdom, United States of America, Morocco, Portugal, Italy, Israel, Japan and Chile. We are on the lookout everyday to increase our global spread.

We can manage marketing campaigns and tap into our creative team for various marketing and advertising campaigns or work hand-in-hand with your in-house teams to deliver a message that is both on-brand and region specific.

Our magnificent team is dedicated to achieving goals and returning results. Our in-house marketing group is always on the lookout for areas where the market can be pierced and exposure can be achieved. We are driven by results and ultimately achieving market exposure for your brand.